Building Brands

for

the

Seventh Generation

As Seen In

About Willow Hill

Willow Hill is the Co-founder and Chief Creative Officer of Scout Lab, a purpose-driven creative agency, where she has led brand work for companies including Venmo and Casetify, and scaled startups including Ritual, Maple, Hey Jane, and Kindred. Before Scout Lab, she built and launched Airbnb's global brand.

She has spoken on Designing a World for the Seventh Generation at institutions including Harvard, Stanford, RISD, and Pratt. She is a citizen of the Choctaw Nation, a Forbes Next 1000 honoree, holds a business transformation credential from Stanford GSB, and is an LP in Airbnb Angels.

Willow Hill is the Co-founder and Chief Creative Officer of Scout Lab, a purpose-driven creative agency, where she has led brand work for companies including Venmo and Casetify, and scaled startups including Ritual, Maple, Hey Jane, and Kindred. Before Scout Lab, she built and launched Airbnb’s global brand.

She has spoken on Designing a World for the Seventh Generation at institutions including Harvard, Stanford, RISD, and Pratt. She is a citizen of the Choctaw Nation, a Forbes Next 1000 honoree, holds a business transformation credential from Stanford GSB, and is an LP in Airbnb Angels.

PHILOSOPHY

A New Tomorrow

I believe in the power of brands to move culture faster than any one single thing alone. That ideas, words, and visual language carry weight. They influence. What drives our collective imagination also carves our collective path. Without creativity, our systems don't work. Our ideas don't pollinate, and our best intentions never bloom. This is my life's work. My Modus Operandi: to design a world for the seventh generation. To be a steward of creativity, of ideas, of brands. To collaborate and build with those who see possibility above all else. To think in systems and dream in generations.

I believe in the power of brands to move culture faster than any one single thing alone. That ideas, words, and visual language carry weight. They influence. What drives our collective imagination also carves our collective path.
Without creativity, our systems don’t work. Our ideas don’t pollinate, and our best intentions never bloom. This is my life’s work. My Modus Operandi: to design a world for the seventh generation. To be a steward of creativity, of ideas, of brands. To collaborate and build with those who see possibility above all else. To think in systems and dream in generations.

Scout Lab

Featured work

Keynotes & Talks

From Harvard and Parsons to global industry conferences, Willow Hill speaks at the intersection of brand, business, and creative leadership. Her talks challenge conventional thinking by applying Indigenous wisdom to modern times, helping organizations build enduring brands and values-driven cultures.

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